15 + YEARS
BUILDING BRANDS
5+ INDUSTIRES
BRANDS SERVED
8+ CLIENTS
WHO NEVER LEFT
100+ SKUS
DEVELOPED TO SHELF
10+ ANNUAL
FESTIVALS & PROGRAMS
TRUSTED BY
Startups + National Retailers
From a founder launching a first product to a national retailer refreshing a system it's run for years, the process doesn't change: a clear scope, a real timeline, and work built to hold up at any scale.
MY SERVICES
Open To Freelance Projects + Full‑Time Roles
15+ years managing the process end to end, scope, timelines, proofing, vendor coordination, so every deliverable ships on brand and on deadline: packaging, retail, events, digital.
Packaging Design
Production-ready packaging systems built for national retail shelves.
Retail + Tradeshow Displays
Displays and environments that get a brand noticed once it's on the floor.
Brand Identity Systems
Logo, color and type systems built to hold up across every touchpoint.
Email + Product Marketing
Campaign assets and product marketing that keep a catalog moving.
Event Brand + Marketing
Campaign identities built to fill a room, a feed and a full weekend.
Web Design + E-Commerce
Sites built, launched and maintained end to end.
MY LATEST WORK
Packaging Systems,
Retail Displays + Event Branding
I prioritize quality and reliability in every project, allowing you to focus on your vision. You can expect results that resonate with your audience and elevate your brand.
MY PROCESS
Event Branding +
Retail Displays +
Packaging Systems
I bring together packaging, retail, events, and digital projects under one cohesive production approach. This ensures that every deliverable is consistent, on-brand, and meets deadlines, whether it's ready for the shelf or the stage.
01
Discovery & Brief
Kickoff call, references, and constraints. Timeline and deliverables are scoped before a single pixel moves.
02
Brand & Concept
Identity direction, color and type system, first concepts brought back for sign-off.
03
Production-Ready
Final art, renders and templates, tracked start to finish in Airtable so nothing slips through a launch week.
04
Launch & Handoff
Files delivered production-ready, with a clean handoff so your team keeps running with it after I'm done.
MY RESUME
15+ Years of Experience
Senior-level design, backed by real project management.
Independent / Freelance
2025 - PRESENT
Brand & Marketing Designer
Event brand identity, campaign assets, and marketing support across 12+ independent clients, including local festival producers, Greater Houston Black Chamber, and Capital Readiness Accelerator. Own the full production process for every engagement, scope, timelines, proofing, and vendor coordination, run through one Airtable production pipeline.
Firstline Brands
2019 - PRESENT
Contract Packaging & Graphic Designer
Design and production art for 100+ SKUs distributed to Walmart and Target, including product photography and a consistent product-rendering system across web, social, and catalogs. Sole owner of catalog redesigns and updates. Built and maintain the Airtable-based task-management system the team runs on daily, covering package design, updates, retail displays, and production.
Charming Charlie
2018 - 2019
Marketing Designer
Ongoing email design, store signage, and catalog design supporting the retailer's product line. First introduced to Airtable here and recognized as the team's highest performer by project volume tracked in the system.
Pink Zebra Home Fragrance
2016 - 2018
Marketing & Graphic Designer
Owned packaging design, updates, and management for a mass-distribution fragrance catalog with a constantly rotating product line, including a custom packaging concept for a new product line that shipped into the brand's selling system. Produced new renders for the full collection across web and catalog, shot product photography for catalogs and social, and helped develop the brand's website redesign, plus the email campaigns and product marketing materials supporting each release.
Freelance Designer
2012 - 2016
Packaging & Brand Designer
Freelance packaging and brand work, highlighted by Pure Swag Essentials: package design, updates and management for a mass-market skincare line, plus the email campaigns and marketing materials supporting each release. Designed seasonal clothing collections for a local fashion designer, delivering production-ready files each season, and handled product photography for the clothing line, catalogs and websites. Also designed marketing materials for local businesses.
Emediat Design
2009 - 2012
Graphic Designer / Production Artist
Fast-paced, quick-turnaround production environment. Produced signage, web and print production art, created car wraps, and supported the production side: printing, mounting, and cutting banners, and executing car wrap installs. Managed large-file delivery workflows across vendors.
CORE SKILLS
Packaging Design (Structural & Graphic)
Brand Identity Systems
Retail & Tradeshow Displays
Event Brand & Marketing Design
Email & Product Marketing Design
Web Design & Site Management
PROJECT MANAGEMENT
Scoping, timelines & production schedules
Proofing, revisions & sign-off tracking
Vendor & cross-functional coordination
Budgeting & client invoicing
Launch & handoff documentation
WEB & PLATFORMS
HTML / CSS
WordPress
Wix
Divi
Elementor
Airtable
Trello
Figma
DESIGN & PRODUCTION
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Esko for Illustrator
Premiere Pro
CapCut
Canva
Claude
ChatGPT
ABOUT ME
Ashley N. Jackson
15+ years of experience as a Houston-based brand, packaging and multimedia designer who thinks like a systems builder and executes like an art director.
-
100+ SKUs shipped to national shelves at Walmart and Target
-
Esko for Illustrator, the same production pipeline national packaging teams run on
-
Clear scope and a real production calendar before a single pixel moves
-
Proofing and vendor coordination owned start to finish
-
One person accountable from concept through launch
15 + YEARS
Fifteen-plus years managing brands
Esko for Illustrator
Industry-standard packaging production software
Walmart & Target
National retail distribution channels
A.A.S., Digital Communications and Media/Multimedia
Westwood College, Houston South, 2011
CONTACT ME
Let's Build the Next Big Brand
Tell me about the project, the timeline, and where you need help. I'll follow up within one business day.